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Dynamic Creative Optimization+ (DCO+) | Criteo

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Dynamic Creative Optimization+

True ad personalization.

Criteo’s Dynamic Creative Optimization+ (DCO+) is our unique technology that generates real-time ads personalized for every individual.

DCO+ in action

Want to see what DCO+ can do? View real ads from Criteo clients like you. See more in our Ad Gallery.

Dynamic

Personalize products for each user based on their interests to drive 80% higher click-through rates and 150% higher conversion rates compared to image ad campaigns.

Showcase

Add visual interest with video or images to tell a story alongside your best sellers, new arrivals or selected products.

Adaptive

Create attractive ads with just a few brand assets. Ideal for brands offering a service or a small range of products, adaptive ads reach 18% more domains, bring 14% higher click through rates, and 30% higher return on ad spend compared to image ad campaigns.

Start growing your business today!

Find your best customers, engage them with the perfect ad, and meet your business goals. Criteo’s Commerce Media Platform helps you build ad campaigns that increase sales and grow your customer base.