Digital Advertising Blog

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Digital Advertising Blog | Criteo

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Ad tech

|6 Min read

The rise of the algorithmic traveler

Discover five data-backed trends from Criteo’s Winter 2025 Travel Pulse revealing how AI, intent, and value are reshaping the traveler journey.

Ad tech

Built Different: Travel Audiences

Ad tech

Black Friday and Holiday-Festive Season: Consumer Insights

Commerce AI

The Future of Commerce Recommendation: Why Hybrid Systems Will Win

Monetization

Introducing Programmatic Guaranteed Deals on Commerce Grid

Ad tech

Retargeting vs. remarketing: What’s the difference?

Trends & insights

Five CPG shopper truths from our new Global CPG Pulse — and what to do about them

Ad tech

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What the last ten years in ad tech can tell us about the next ten in retail media

Michael Rasmussen, SVP of Product Marketing at Criteo, shares eight lessons for retailers from programmatic’s journey to digital dominance.

Retail media’s incremental impact is bigger than you think

Retail media in the agentic era

Your 2025 Diwali playbook: Data-backed tips for campaign success

Commerce media

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Built Different: Commerce In-Market Audiences

The second in our Built Different series looks at Commerce In‑Market audiences, built from real shopper signals to reach people ready to buy.

Built Different: Commerce Affinity Audiences

From Scroll to Sale: How Onsite Video Captures Attention and Converts Shoppers

AI for performance marketers: How to cut through the noise (and boost results)

Commerce AI

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Deep learning vs. machine learning: A marketer’s cheat sheet

Deep learning? Machine learning? There's a lot of AI chatter right now. Let's cut through the noise to clearly define these two technologies.

AI in advertising: A practical guide for modern marketers

Retail media in the agentic era

AI for performance marketers: How to cut through the noise (and boost results)

Monetization

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The shifting supply landscape: 5 questions to ask your SSPs

Agencies are rethinking SSP partnerships in favor of transparent, performance-driven supply paths. Here's why.

Beyond the banner: Why commerce content can’t be ignored

Ad Stack Hacks: 5 Yield Optimization Tips to Drive Ad Revenue

Retail Media 2.0: In-store, omnichannel measurement, and shoppable video bring new growth opportunities

Trends & insights

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Black Friday 2024 marketing strategies: How marketers can dominate the Holiday Shopping Season

Understand key Black Friday trends and how to adapt your marketing strategies this year to make the most of the busy Q4 season

Consumer Electronics Trends: Key Insights from H2 2024

Health and Beauty Consumer and Sales Trends: Key Insights from H2 2024

Global travel industry trends 2024: Travelers become master planners

Criteo updates

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Powering AI-Assisted and Agentic Commerce: Criteo’s Vision for the Next AI Era

Our Chief Product Officer, Todd Parsons, shares Criteo’s vision for AI-assisted and agentic commerce—and their exciting opportunities for Criteo, brands and retailers, consumers, and the commerce media industry.

Predictive AI: Smarter optimization models for offsite advertising

Unlock simpler, smarter, superior performance with GO! campaigns

Addressability

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First-party data strategy: A blueprint for marketers

Discover the power of first-party data for digital marketers. Learn how to collect, analyze, and activate first-party data in a privacy-focused world

Privacy Sandbox Testing Results Show Shortfalls to Meet CMA Requirements

What’s the Difference Between First and Third-Party Cookies?

Advanced AI and the Future of First-Party Data in Advertising

Explore more topics

Curious about other related subjects? Click a tag for more information and insights.

Holiday Festive Season Programmatic Executive Content AI & Innovation Retail Media

VIRTUAL Q4 SUMMIT

Discover how to delight shoppers and drive real Q4 results at Joy to the Journey

Stay in the know on all things commerce media

Trends, strategies, perspectives, and more from our commerce media experts. Explore our extensive collection of resources. Resource Center

Blog

Powering AI-Assisted and Agentic Commerce: Criteo’s Vision for the Next AI Era

Our Chief Product Officer, Todd Parsons, shares Criteo’s vision for AI-assisted and agentic commerce.

Data

Explore the latest consumer trends

The latest consumer data for 20 countries and 600+ product categories

Webinar

Grid Guide Webinar: Are Hashed Emails the Key to Effective Cookieless Monetization?

Looking for ways to leverage your hashed emails to maximize yield in a cookieless environment?

Watch webinar