Retail Media

Powering the retail media ecosystem with the world's leading brands and retailers

Retail Media empowers brands, agencies, and retailers to work better together to sell more products.

What is Retail Media?

A strategy that benefits both brands and retailers.

Retail Media enables brands to reach shoppers with relevant ads near the digital point of sale on retailer and marketplace websites and apps. With Retail Media by Criteo:

Brands improve their position on the digital shelf
Retailers add a new revenue stream

A Retail Media Moment with Wavemaker

The “buy now, anywhere” mentality of shoppers is a key driver behind the accelerated growth of retail media.

A Retail Media Moment with Reprise Digital

Ecommerce and retail media aren’t only for driving conversions — they also drive upper-funnel brand and product awareness.

A Retail Media Moment with Tinuiti

When a seamless online shopping experience converges with actionable data, that’s when you see the rise of Retail Media.

Why it Matters

A modern solution for a new retail landscape.

With consumers purchasing online more than ever, brands need new ways to reach them and retailers needs ways to offset the cost of operating ecommerce.

Now is the moment for retail media.

More and more brands are investing in retail media now because it enables them to:

Reach the shoppers who are purchasing more online
Target and measure campaigns without relying on third-party cookies
Drive more product sales and capture more share of wallet

What It Takes to Build a Retail Media Network

For retailers wondering how to build a retail media network, our CRO, Brian Gleason, has insights for retailers of all sizes to consider.

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Retail Onsite Display is a Hot Strategy You Aren’t Using, But Should Be

Retail onsite display is the online equivalent of shelf-talkers and POS displays in physical stores. Learn all about it and why you need it.

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Explosion in Ecommerce Fuels the Need

Retail media has been given a shot of adrenaline, accelerating its growth and catapulting it to the top of brands’ budgets.

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Onsite video is the retail media format to watch

Melanie Zimmermann, Criteo's GM of Global Retail Media, weighs in on the potential of onsite video.

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How it Works

The Criteo Retail Media Platform

Our technology is purpose-built to enhance the partnership between retailers and brands to deliver more product sales and more value for all.

One unified platform

Buy and sell retail media with ease with an end-to-end, self-service platform.

Sponsored products and display ad formats
Flexible targeting and media pricing options
Access to broad advertiser demand for retailers

Transparent and open

Join a transparent, open ecosystem that maximizes revenue for retailers and flexibility for brands.

Standardized workflows and metrics across retailers
Run multi- or single retailer campaigns
Full visibility and pricing control for retailers

Robust APIs

Manage campaigns and access reporting from the tools you use today with our APIs.

Campaign management via your tool of choice
Data manipulation via third-party platforms
Incremental demand for retailers from Criteo API partners

AI optimization

Improve experiences and results with the power of AI.

AI and manual controls to manage your budget
AI-powered relevancy controls protect the experience
Flexible optimization models to meet your KPIs

Harness the power of retail media.

If you’re a retailer looking to increase ad revenue or a brand that wants more product visibility and sales, our Retail Media Platform has all the tools you need to succeed.